Importance of Keywords

Importance of Keywords

The Importance of Keywords

If you’re thinking about building your business website you’re going to need to know a whole lot about keywords. People don’t always realize the importance of keywords to their small business website. They are extremely critical to your online success.

A keyword is a word or phrase that people type into a search engine (Google, Yahoo, Bing, etc…) hoping to find websites, information and resources that they want or need. If you don’t use keywords correctly there is a good chance that no one will ever find your website when they’re searching for it.

If nobody can find your small business website your internet marketing efforts will not attract any new customers. It’s vitally important to the life of your business that you research keywords properly and know exactly how to use them. There are many resources online.,and we will discuss some of them in future posts, that will teach you how to get the most out of keywords. Here are a few tips to help get you started.

First of all, you’ll want to make your keywords as specific as possible. Let’s say you are a dentist. There are a lot of people online looking for the term “dentist” but if you go to Google or any other search engine you’ll find that there are so many websites that already use the term “Dentist” that your competition is too steep.

A better choice would be “best dentist in Laurel maryland” or “laurel maryland cosmetic dentist”. Even though less people will be searching for these terms, you will have a better chance of ranking on the first page of Google for them.

A keyword such as “best dentist in Laurel maryland” is called a ‘long tail keyword’. Not because of the length of the keyword, but because someone that is searching for “best dentist in Laurel maryland” is probably ready to book an appointment. Long tail keywords are words that searches would be using when the are ready to purchase.

Another great reason that you would want to use “best dentist in Laurel maryland” is this. Let’s say you were able to rank on the first page of Google for the single keyword ‘dentist’. You would probably get thousands of website visitors per day. Sounds great! The problem is that 99% of the visitors would not be from the Laurel, Maryland area.

You are almost guaranteed that someone searching for “best dentist in Laurel maryland” is someone in Laurel Maryland who is looking for a dentist.

More website traffic does not always mean more business.

The more specific the better with your keywords. This is true especially when it comes to doing localized internet marketing. There are millions of dental websites listed on Google to compete against. However there are only a handful of ‘Laurel Maryland Dental websites’ to compete against.

Try to use keywords in your website domain name, on your website, on your blog, in articles, on Youtube and pretty much everywhere else you can. I have written this article based on a few main keywords. Can you tell from reading it what those ‘long tail keywords’ were? Leave a comment below letting me know what ‘long tail keywords’ you think I was going after when writing this post.

Everything comes back to keywords when you’re working on the internet. Do your research and find keywords that work well for you. Use them as much as possible and more and more people will be looking at your opportunity and that means more money in your pocket.

Stay tuned….
Now that you know how important keywords are to your online marketing efforts we need to talk about what tools you use to find these long tail keywords. I will post about that in a future blog post.

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