Any website owner who wants to get decent traffic to their business website must use some form of search engine optimization or SEO. While search engine optimization is a hotly debated topic, most experts agree on two things: in order to best optimize for search engines, you must establish reciprocal or one-way inbound links; and you must also optimize the content on your pages for specific keywords.

Keywords, Keywords, Keywords

The first phase of any search engine optimization project is researching the keywords. Before you start to optimize, you must determine which keywords will pull the most traffic for the least amount of effort. You can do this by purchasing a subscription to Word Tracker, or any of the many other paid keyword tools. However the best way to do the keyword research is completely FREE.  We are talking about using the Google Keyword Tool to search “aggregate search” records for all possible keywords for which you could potentially optimize your blog. (do a Google search for “Google Keyword Tool” to find the tool )

Record all of the keyword results you receive from the Google Keyword Tool.

Your next step will be to analyze Google to find out how many competing pages there are for these keywords.

You can do this by searching for each of your new found keywords on Google. Not only will you want to record the search return data in terms of numbers, but you will also want to look at the top competitors for those keywords (i.e., are the PR 9 home pages or are they a deep page for an unranked site?) Optimal keywords for search engine optimization purposes will have high search counts, a low number of competeing sites, and low-quality competition in the top slots.

Optimize Those Web Pages

Your next step should be to perform some ‘onpage’ optimization of your webpages. You can do this by using your selected keywords as titles and headers on different pages of your blog.

You will then want to fill those pages will good information about the keyword in question.
Keep in mind that Google is looking for high quality, relevant content to display when someone searches.   Each page should focus on 1-3 keywords.  You must use the keywords in a ‘natural conversational tone’.  DO NOT just jam your keywords onto the page.

Links, Links, Links

The last step in your search engine optimization campaign is to perform ‘offpage’ optimization, or link building.

You can do this by submitting links to directories that contain a selected keyword in the link title.  This is called the Anchor Text.

For example: Let’s imagine that I own CNN.com.   If I was creating a link to it I would want to have the text for the link say…       “Visit CNN For The Best News”        I would make that text into a hyperlink that points to http://www.cnn.com.         The “Visit CNN For The Best News” would be the ‘Anchor Text’.

Another very effective method of building links is through posting comments on other peoples blogs.  Do a search on Google for “dofollow blog list”.  A link that is ‘dofollow’ is a link that Google follows and counts as a vote for your website.  Look for blogs that are related to your business type and then leave comments.   Make sure the comments are good high quality comments related to the specific blog post.  Otherwise they will get deleted.

Here’s a hint for leaving comments.   When you leave the comment the site will ask for your name and website address.  In the comment that you leave your name will be a hyperlink back to your website.  BUT…   DON’T put your name in the name box.  Come up with a ‘pen name’ that includes your keywords.

I would use something like…  “WebMarketingGuru”  The link would be to my website:  http://fasterdigital.com.   This would create a hyperlink in my comments that looks like this…

WebMarketingGuru

So now the link back to my website has the anchor text of “WebMarketingGuru”.  If I do enough backlinks like this Google will start to think that FasterDigital.com must be a website about the “Web Marketing Guru”.  If someone searches for this, they would display my site in the results.   Pretty cool huh?

Patience, Patience, Patience

Getting lot’s of traffic to your website or blog is not difficult.  It does take time and lot’s of patience.  Just make sure that you don’t end up spending all your time working on building your website or blog up.  Remember that you do have a business to run.

Do What You Do Best

Many business owners are beginning to realize that they don’t have enough time to do all that is required to get traffic to their website.  They are turning to professional internet marketing companies.  At first glance it may seem that this is too expensive, but when you look at the excellant returns that a professional marketing campaign can bring you, it becomes a no brainer.  Let the marketing gurus take care of the marketing, you go do what you do best…   RUN YOUR BUSINESS,   SELL YOUR PRODUCT,    SELL YOUR SERVICES!

Contact Bruce today to discuss how Faster Digital can work with you to get your website listed at the top of Google, get more traffic to your business website and most importantly…  Get paying customers to your business.   Reach out to Bruce – The Internet Marketing Guru here… (Notice the ‘Anchor Text’ in the hyperlink!  I really do follow my own advice!)

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